Bion–β and communication strategy was the only Spanish advertising agency awarded Best Social Communication at the seventh edition of Publifestival, the international advertising festival office, chosen from over 600 international entries.
The award for best “Social Communication” was for a book made for UBE Corporation Europe. The award ceremony took place in June 2013 in the building Caixa Forum in Barcelona. Other National advertising agencies such as Ogilvy & Mather and TBWA Spain were also nominated for awards for working with prestigious and well known clients like Samsung, Vodafone, Seur, Caritas, Red Cross, Doctors Without borders or the Obra Social La Caixa.
The book entitled «Thank you, at all times, for paying attention» was produced for the multinational UBE Corporation Europe, which follows a strict security policy to protect workers and the environment from the potential dangers of industrial activity. UBE have taken their corporate social responsibility seriously and the book was a compendium of emails sent by their head of security. The aim of this was to educate UBE’s employees on how to avoid accidents, setting safety objectives, and recommending certain protocols and finally, congratulating employees for their achievements. This award was a recognition of the work of the head of security and commitment of the employees and UBE management on safety protocol and procedures.
This award for Bion-b communication is the culmination of an intense working relationship with UBE Corporation Europe.
Publifestival: International Festival of Social Advertising
Publifestival is «the great gala Advertising and Awards Ceremony for businesses and professionals within the industry. These awards, held every year since 2006, recognise the work and achievements of companies and agencies worldwide that are committed to accountability and sustainability, particularly focused on awareness campaigns highlighting social causes.
Publifestival is an international showcase and a benchmark in the world of advertising, for agencies, production companies, advertisers, media companies, and organisations working on social projects.
In addition, the award gives an excellent opportunity for the industry to endorse and promote this unique contribution to social causes.